How to build a strong brand in 2019
| By Abdel Oueryemchi | 0 Comments
If you are a new entrepreneur about to embark on a new venture, an experienced businessman thinking about freshening up your business’s image or, just a proud individual who wants to establish a presence and have followers, then this is
What is a brand?
“Brand” is one of those words that is vague and can incorporate many meanings.
The known definition of “brand” is the name given to a product or service from a specific source; in this context, it is similar to the current meaning of the word “trademark.”
The concept of the word “brand” has evolved throughout the years and becomes much more powerful.
Customers do not buy products anymore; they rather buy into a life style, an experience, they want to feel part of something through the product they acquire.
Furthermore, I think that being a brand, is more accessible than it used to be in the past; now, any entity or person can be a brand now regardless of whether they selling something or not, coffee shops are brands, artists are seen as brands, millennials are running their own brand on social channels without knowing it.
Being a brand encapsulates much more than just a logo and a business card; initially, you have to be geared up with a professional print and online communication material set, which is vital to establish an identity; however, it has more depth; here are some questions that needs answering:
- Do you have internal values that tie your business together?
- Do you have a future vision? Where do you see your business in
fewmonths or in fewyears?
- What value will you be bringing to your customers?
Getting the right answers to these question will help you shape your brand more efficiently.
Who needs to be brand?
You would want to be a strong brand if you are selling a product or offering a service, no doubt about that! The size of your business does not matter as long as you feel confident about the quality of your product or service.
You want to consider building a brand even if you are an artist, an athlete, a speaker or anything basically, in other words, a brand would benifit you if your goal were to reach out to the world and build a community.
Why a brand?
Establishing a brand is the best structural and emotional way to drive a business forward.
Besides the professional image that will appeal to potential customers to engage with you, having standards and values will make them appreciate and like your brand.
The contemporary goal of a successful brand is to make people like you and engage with your entity in more than just a commercial way, this has been proven to drive higher conversion rates in the long run and establishes trust between brand and customer.
How to create a brand?
Creating the perfect brand can be a daunting task, however, what makes it accessible is that it always starts with an idea, then transformed into a vision.
If you have a product or a service that you want to commercialize, you will have to create an idea around it, a story or an experience that makes it compelling, you want to make it easy for your customers to imagine as to why they want to you use your product or service.
We live in a busy world where people are always on the run, with increasingly shorter attention spans, it is harder than ever to catch their attention and therefore appeal to them, the reason why you should dig deep and find the right potion to effective branding.
There are several other factors that need to be addressed, questions that need to be asked such as: what makes you different from your competitors? What is the optimal way to showcase my product to a certain audience?
The more time and effort you put into branding yourself, the more reward you will get out of it in the short and long term.
If you need help
Once you have all the mentioned above brainstormed and set up, you will need to shape your identity and make it accessible to the world.
Here are the must-have tools to a successful, consistent and strong brand:
You can’t be a well-established brand without having a suitable and consistent identity; the corporate identity means all the communication mediums that showcase your brand online or on print: logo, business card, email signature, print banners, online banners, letterheads and more.
Thinking your brand through and finding the right designer to help you
Have you ever heard of a successful company without a website? Having a well made website is crucial if you are aiming to anchor trust and credibility in your customers’ minds, it can be a deal-breaker.
You will need a website that meets the web standards and leverage the latest trends, it should showcase your brand from all angles, your products and services, as well as your contact details.
Social media is the number one tool for marketing and Facebook is at the top of the list, harnessing its power is a necessity that every brand need to adopt.
It is important to use as many social channels as possible to engage with your customers and enlarge your audience.
How to reinforce and maintain a brand?
Maintaining your brand’s health depends on how much effort and passion you are putting into it, it needs constant attention, things like maintaining your website with quality content, auditing and enhancing your service offerings and products, keeping up with social media presence, boosting user engagement and much more.